Repeat Payday Borrowers: When Loyalty is Rewarded

Aside from the obvious advantages – the ease of application process, accessibility, and speed – providers of payday loans reward customer loyalty. Payday lending is a legal business provided in most US states, and it is in the lenders’ best interests to encourage repeat use aside from attracting new customers. So, how is it done today? The benefits are two-fold. Repeat borrowers are eligible for lower interest rates and higher…